Lethbridge Gallery represents Award winning artist Scott Breton and together we worked on a companion artist study for the show.
Challenge
Kub Productions accompanied Scott on a trip to the setting of the paintings
Three hours north of Brisbane, Carlo Sandblow sits near the picturesque town of Rainbow Beach. This is an ever-changing landscape where the relentless winds have masterfully sculpted the earth, burying all in their path beneath a vast, sandy shroud. Ascend to the apex of the sandblow and you will be rewarded with an expansive, sweeping view. But venture down to the cliff edge and you find a kaleidoscope of earth tones, a rainbow of coloured sands.Â
This dramatic scenery was featured throughout the series of works and made for a suitable filming location.
Goal
Weaving these spectacular views with the reality of an artist's studio was the challenge.
The world of the show filled Scott’s workspace, dozens of studies that led to the compositions on the larger canvases. The colour scheme of the grade were clarified with this sandy subject matter and the blues of the sea and sky. And when Lethbridge Gallery was introduced as a third location to tie the works to the show, the brilliant white walls brought out the colours further.
Result
Through the campaign, Lethbridge Gallery sold the majority of the works. The show was a success.
Working with Lethbridge Gallery has been a highly effective collaboration, and this was the first project of a continuing relationship.
Engaging audiences and creating a world around the art.
